Welcome to the Play Creators Awards 2026
The Play Creators Awards celebrates those in the toy and game design community that have excelled over the last 12 months. Whether it’s an R&D team responsible for a smash-hit line, a rising star that’s soared or a inventor or design studio responsible for a smash-hit, the PCAs are all about shining a spotlight on the industry’s top architects of play.
This year’s Play Creators Awards will take place on Tuesday, June 23rd at Under The Bridge within London’s Stamford Bridge Stadium, Chelsea.
Nominations are open… the finalists 2025 Finalists will be announced soon.
The 2026 Play Creators Awards Finalists are…
Toy Designer of the Year
Whether bringing innovation to an iconic toy brand, or responsible for the industry’s latest big hit, this award celebrates inventors and designers that have done outstanding work over the past 12 months.
The Finalists are:
• 2 Much Fun – Make & Bake Pies Playset (Melissa & Doug)
• Cheeky Donkey & Make It Real Advanced Design Team – Quick Twist Bracelet Maker (Make It Real)
• DiscoNifty & Spin Master’s New Brand Group – Magical Jellykins (Spin Master)
• Lucas Tyler & Doug Taylor (Fuse) – Monster High Potion Reveal (Mattel)
• Mary Danby, Nicky Wastie, Chantal Drenthe & Seven Towns – Play-Doh Air Clay Charm & Bracelet Maker (Horizon Group USA)
• Moose Girls Team – Gui Gui Slime Mega Haul (Moose Toys)
• Nynke van Dijk (Goliath) – Clickeez (Goliath)
• Pace Development & Toy Venture – Barbie Roll & Reveal (Mattel)
• Sanne van den Bosch (Goliath) – Princess Castle Jelly Blox (Goliath)
• Tantrum Innovation & Hiram Johnson – Barbie Petal Pop (Mattel)
Sponsored by

Game Designer of the Year (Kids Games)
This award is for inventors and designers behind the best and brightest in the world of kids games. Celebrate the brains behind the games!
The Finalists are:
• Big Potato – Stomp Stomp Chomp (Big Potato)
• Carlo Molinari & Martino Chiacchiera – Matsch Party (Schmidt)
• Ellie Dix – Early Bird (Hootenanny Games)
• David Yakos (Streamline Design) – Queen Swarm (Mindware)
• Fun-Damental Invention & Xavier Mendoza and Kristina Moulden (Educational Insights) – Snack or Splash (Educational Insights)
• Raf Peeters (Smart Toys and Games) – Hansel & Gretel’s Candy Adventure (Smart Toys and Games)
• Seven Towns – Cats & Robbers (Relatable)
• Seven Towns – Pooch on the Loose (Jazwares)
• This is YARD – Drop N Roll (Blast Off Toys)
• Thomas Favrelière & Adrien Pedron – Archeo (Gigamic)
Game Designer of the Year (Party Games)
This category celebrates the in-house designers or external inventors and studios behind the year’s top party games.
The Finalists are:
• Ceri Price & Natalie Podd – Breadcrumbs (Confident Games)
• Ellie Dix – Roughly (Laurence King Publishing)
• Don Ullman & Bob Driscoll – Murder Phone (Spin Master)
• Big Potato – Noodle Flip (Big Potato)
• Joe Barron, Brady Peterson, David Yakos, Sophia Ricciardi, Grant Lyon & Danielle Standring – Cross the Line (Gray Matters Games)
• Jon Gracey, Viv Egan & Matthew Hancock – You Know It! (Invisible Typewriter)
• Jon Perry – Hot Streak (CMYK)
• K.C. Schrimpl, Corey Schrimpl & Cameron Ring – Burst (Lost Boy Entertainment)
• McMiLLER – DUMMEEZ (McMiLLER)
• Stephen Wilson – You Read My Mind (Ridleys Games)
Sponsored by

Game Designer of the Year (Family Games)
This award is for inventors and designers behind the best and brightest in the world of family games.
• Don Ullman, Bob Driscoll & Brad Ross – Rubik’s Rush (Spin Master)
• Elizabeth Hargrave – Sanibel (Hasbro)
• Ellie Dix – Seeker of Spells (Mindware)
• Gareth Edwards – Cat Earth (Outset Media)
• Longshore – Deep Sea Diamond Dive (Mattel)
• Markus Slawitscheck – Morty Sorty Magic Shop (Schmidt)
• Richard Garfield & Takashi Ishida – Magical Athlete (CMYK)
• Rob Sparks & Brett J. Gilbert – Barbecubes (Alley Cat Games)
• Seven Towns – Banana Panic (Jazwares)
• The Fantastic Factory – Topple (The Fantastic Factory)
Invention Studio/Design Agency of the Year
This category celebrates studios and agencies that deserves recognition for exceptional work over the last 12 months.
The Finalists are:
• Bang Zoom
• Fugafour
• Fun-Damental Invention
• Fuse
• Indy Toy Lab
• Open 2 Design
• Seven Towns
• So Sound
• Streamline Design
• Tantrum Innovation
Sponsored by

R&D Team of the Year
This award celebrates in-house teams that have achieved extraordinary things over the last year.
The Finalists are:
• EXG Pro
• Gigamic
• Jazwares’ BlueJ Team
• Lost Boy Entertainment
• Make It Real Advanced Design Team
• Mattel’s MOTU Team
• Moose’s RADAR Team
• Spin Master’s New Brand Group
• The Op Games
• YuMe Toys
Sponsored by

Game Designer of the Year (Licensed Product)
This award is for a designer that has given an IP the board game treatment in impressive style via a great licensed game this year.
The Finalists are:
• Arnaud Perez & Yannick Beaulé – PAC-MAN Craze Maze (No Loading Games)
• David Winter (Jazwares) – Love Island: Villa Vibes (Jazwares)
• Jeremy Posner & Ken Gruhl – Survival of the Weirdest (EightyTwo)
• LA Brands – Cryptic Killers: Peaky Blinders (LA Brands)
• Luca Bellini – Brick Like This (Dotted Games)
• TJ Spalty, Nathaniel Basch-Gould, Kyle Hussa-Lietz (Spin Master) & Ghost Galaxy – Hellbreak (Spin Master)
• Don Ullman & Bob Driscoll – Jumanji: The Ultimate Level (Spin Master)
• Moose Games Team – Bluey: Here Comes the Grannies (Moose Toys)
• Moose Games Team – Crunch Labs: Squirrel Dash (Moose Toys)
• Matt Leacock – The Lord of the Rings: Fate of the Fellowship (Z-Man Games)
Toy Designer of the Year (Licensed Product)
The first of two awards recognising excellence in licensed product, Toy Designer of the Year (Licensed Product) celebrates creators that have brought much loved characters and IP to life through great toys.
The Finalists are:
• Bang Zoom – PAW Patrol Megasaurus Dino Vehicle (Spin Master)
• Fuse – Pokémon Carry Case Lighthouse Adventure Playset (Jazwares)
• Lorena Montalvo, Olivia DeLuca, Madolyn Miller & Kendrin Geerdes (TOMY) – Momiji (TOMY)
• Mark Grote (Spin Master) – Hatchin’ Yoshi (Spin Master)
• Katy Kedward (Craft Buddy) – Disney Crystal Art Advent Calendar (Craft Buddy)
• Super Fun Innovations – Super Strike Batman (Mattel)
• Tantrum Innovation & MB Creations – Gabby’s Dollhouse Fairylandia Kitty Fairy’s Flutter-riffic Playset (Spin Master)
• Tantrum Innovation & MB Creations – WWE Slambulance (Mattel)
• Tom Yamazaki, Emma Costa Lascelles, Matt Jordan (TOMY) – My Mario Toomies Bath Range (TOMY)
• Wow! Stuff – Pikachu Puppetronic (Wow! Stuff)
Rising Star Award
Aiming to shine a spotlight on budding inventor talent, this award celebrates inventors who saw their first item land on shelves in past 12 months.
The Finalists are:
• Brooke Cherry (Big Potato)
• Emma Costa Lascelles (TOMY)
• Gareth Edwards (Frog Hall Games)
• Heftzi Zion-Mozes & Vered Bahat (2 Much Fun)
• Ian Clayman (Exploding Kittens)
• James Sheeler (Mattel)
• K.C. Schrimpl, Corey Schrimpl & Cameron Ring (Lost Boy Entertainment)
• Stephani Belmonte (Spin Master)
• Stephen Wilson (Ragged Owl Games)
• Tyler Morton (KidKenn)
Sponsored by

Play Innovator of the Year
Whether through fresh thinking or tech twists, the Play Innovation of the Year award celebrates those driving innovation in our industry.
The Finalists are:
• Jason Tremblay – Hummingbirds (The Op Games)
• JMP Creative – Slime Riders (ArtSkills)
• Katia & Gigi Funnovation & Make It Real Design Team – Salon Style Fashion Studio (Make It Real)
• LEGO Education Team – LEGO Education Science Kits (LEGO)
• Make It Real Advanced Design Team – Ultimate Spin Art Studio (Make It Real)
• McMiLLER – JOLT (McMiLLER)
• Moose STEM Team & Crunch Labs Engineering Team – Crunch Labs Range (Moose Toys)
• Moose Youth Electronic Team – Little Live Pets Mama Surprise Kitty (Moose Toys)
• Stickerbox Team – Stickerbox (Stickerbox)
• ZB Designs – Wigglitz (ZB Designs)
Inventor Relations Exec of the Year
This award highlights the phenomenal work being done by individuals working in IR across the past year.
The Finalists are:
• Alex & Whitney Kimerling (Hootenanny Games)
• Becs Henchey (Golden Bear)
• Dan Luther (Hasbro)
• Erik Quam (Smart Toys and Games)
• Helen De La Cruz (Spin Master)
• James Vaughan (Big Potato)
• Lee Allentuck (The Plan A Group)
• Magdalena Eichhorn (Jazwares)
• Tara McGrath (Mattel)
• Tony Serebriany (The Op Games)
Sponsored by

Debut of the Year
Aiming to shine a spotlight on budding inventor talent, this award celebrates inventors who saw their first item land on shelves in past 12 months.
The Finalists are:
• Benjie Talbott – Tenby (Cosy Cub Games)
• Brady Smith – Graphic Novel Kit & Character Design Studio (Educational Insights)
• Dan Linden – Offshoots
• Diane Adler – A Little Spot (All 4 Fun Toys)
• Florian Bohr – Kapti (Wilton Bradley)
• Heftzi Zion-Mozes & Limor Hershco – Simmer & Stir Stove-Top Playset (Melissa & Doug)
• Jason Tremblay – TACTA (The Op Games)
• Max Gelbert, Deb Raisner & David Raisner – Spellio (Jazwares)
• Pablo Clark – The Old King’s Crown (Eerie Idol Games)
Sponsored by
Unsung Hero
Aiming to shine a spotlight on budding inventor talent, this award celebrates inventors who saw their first item land on shelves in past 12 months.
The Finalists are:
• Amanda Bright (Spin Master)
• Bethan Stone (Big Potato)
• Brian Greenwald (The Op Games)
• Brian Wan (Zuru)
• Judi Stonecipher (Mattel)
• Laurence Andrualt (Seven Towns)
• Mark Aaron, Artist
• Paola Dyboski (Bubbles Not Bombs)
• Paolo Olimpio (EXG Pro)
• Rob Harris (Playtest UK)
• Rory Kelly (Zatu Distribution)
Icon Award
This award celebrates iconic figures that have helped shape the industry, truly leaving their footprint in the world of toy and game design.
The winner of this award will be announced on the night.
Sponsored by

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